REVIVE: How to Transform Traditional Businesses into Digital Leaders

Published by Pearson FT Press (November 30, 2015)

A definitive guide to digital transformation draws on immense experience helping enterprises succeed with digital strategies, platforms, and channels. Data-backed insights into how organizations are stuck hiring, managing, organizing, and leading in obsolete “analog” ways. Proven, practical recommendations for fundamentally changing those behaviors to leverage the nearly boundless opportunities of digital. A complete digital transformation methodology including benchmarking digital maturity, envisioning strategy, roadmapping your transformation, and implementing the capabilities needed to execute. Multiple case studies show exactly how executives are applying ideas to go far beyond incremental improvements, and change the game.